1. To contribute locally and globally in various creative and educational programmes and help the region to excel in the creative field.
2. The Diploma programme is meant to provide a skill-based curriculum.
3. The Degree programme is meant to develop Knowledge, Skills, Abilities and Aptitude among students to become creative problem solvers and to bring about innovative ideas in the multimedia communication.
4. To set up itself as one stop solution point to the creative demand of the industry as well as society as a whole.